This year family togetherness comes from the point of young professionals living in the city, while their parents live in the provinces.
This campaign is a refresh of the DirectAsia brand – from a traditionally price-centric one, to a more value and service-based offering.
A message that works like organ donation.
For a child who is fasting for the first time, this rite into adulthood represents a special and memorable occasion not just for the child, but also his entire family.
Not only does Lifebuoy Shampoo give the whole family healthy hair, it gives everyone noticeably eye catching hair.
This ad is targeted at travellers to countries where child sex trafficking is endemic. The spot hits home when the viewer discovers how the young girl picked up the languages.