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MullenLowe approach ‘vindicated’ as agency wins creative and media duties for UnionPay...

MullenLowe Group Singapore has been awarded the advertising account for UnionPay International following a five-way pitch. The agency will handle creative and media buying and planning across ten Asia markets, Singapore, Malaysia, Brunei, Indonesia, Thailand, Vietnam, Cambodia, Laos, Myanmar, and the Philippines. It said its “hyperbundled” approach, which saw MullenLowe Singapore collaborate with MullenLowe Mediahub, was…

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The Vagabond Club’s Humorous Invitation to Kim Jong Un While he’s in Singapore

he 2018 Summit between Donald Trump and Kim Jong-Un is coming to Singapore and the entire world is watching. And one of the hottest issue preceding the summit has been the accommodation. A hotel was eventually selected by the North Korean leader, however, during the deliberation a politically uncomfortable situation arose: who’s going to foot…

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MullenLowe Singapore Swaps Playtime with Screen Time for OMO Vietnam

Packaging design campaign encourages kids and families to get outdoors and get away from screens MullenLowe Singapore has launched a campaign with Unilever’s OMO brand in Vietnam this month, revealing a startling truth about children’s screen habits in Southeast Asia. Reports from The Straits Times and BBC reveal that Southeast Asian children spend up to…

Posted on | Campaign Brief Asia

MullenLowe Group Singapore Confronts Cyberbullying

MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has…

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Erick Rosa leaves MullenLowe Singapore, new ECDs named

MullenLowe Singapore has promoted Sheng Jin Ang and Daniel Kee to executive creative directors positions, following tremendous creative success for the agency in 2017. Meryke Naude, who has held the role of head of art for Unilever Oral Care, has also been promoted to creative director, leading brands such as Closeup, Signal and Pepsodent. Ang…

Posted on | Campaign Asia

MullenLowe Creates Southeast Asia Unit

MullenLowe has created a SEA unit, appointing Paul Soon to lead. Singapore, Malaysia and Hong Kong offices will be integrated under the former Possible and XM Asia CEO. MullenLowe Group has announced it wil combine its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia, and it has appointed former XM…

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MULLENLOWE GROUP ANNOUNCES ACQUISITION OF SALT COMMUNICATIONS

MullenLowe Group is pleased to announce the acquisition of the strategic communications and PR agency salt. salt was founded in 2000 by Andy Last and Richard Cox together with founding employee Nicky Young. It is a multi-award winning agency with offices in London and Singapore. salt works with multinational companies including Unilever, ManpowerGroup, Givaudan and…

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MULLENLOWE SINGAPORE WINS GOLD AT CANNES FOR UNILEVER

Leading creative agency, MullenLowe Singapore, has won a Gold Lion in the Health and Wellness category for its ‘Clear’ anti-dandruff shampoo campaign. The creative proved a hit with the judges, setting out to boost awareness of the link between stress and dandruff using a unique visual approach. Targeting a new, younger audience for Clear, MullenLowe…

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MULLENLOWE SCOOPS SINGAPORE’S FIRST EVER GLOBAL EFFIE

The MullenLowe Group continues to punch above its weight, winning a prestigious Global Effie, taking home silver for the hugely successful ‘Help A Child Reach 5’ campaign for Unilever’s Lifebuoy. Every day, more than 4000 children under the age of 5 lose their lives to preventable infections like diarrhea and pneumonia. Lifebuoy’s ‘Help A Child…

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MULLENLOWE TOPS SINGAPORE AGENCIES AT ADFEST

MullenLowe Singapore has outshone all Singapore agencies at the highly competitive 2017 AdFest awards, bagging six Bronze Lotus awards and one Silver. With a strong contingency of agencies from across Asia, AdFest is a great opportunity for Singapore shops to compete against the region’s top agencies, from Tokyo to Sydney. As Asia’s agency landscape becomes…

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MullenLowe leads strong showing from Singapore agencies at Spikes 2016, with 8 Spikes...

MullenLowe Singapore picked up 8 Spikes Friday, including the PR Grand Prix for Lifebuoy. All told the agency won awards for 4 brands across 6 different categories. In total, Singapore agencies combined for a total of 43 Spikes at this year’s event. MullenLowe’s Chamki, the Girl from the Future for Lifebuoy Soap was Singapore’s lone…

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Effie Index Reveals Rankings of Most Effective Agencies and Brands

Effie Worldwide released the global results for the 2016 Effie Effectiveness Index—the foremost ranking in the marketing and advertising industry— listing the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies around the world. The most significant movement was within the agency networks ranking, with Ogilvy & Mather moving from…