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MULLENLOWE GROUP ANNOUNCES ACQUISITION OF SALT COMMUNICATIONS

MullenLowe Group is pleased to announce the acquisition of the strategic communications and PR agency salt. salt was founded in 2000 by Andy Last and Richard Cox together with founding employee Nicky Young. It is a multi-award winning agency with offices in London and Singapore. salt works with multinational companies including Unilever, ManpowerGroup, Givaudan and…

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MULLENLOWE SINGAPORE WINS GOLD AT CANNES FOR UNILEVER

Leading creative agency, MullenLowe Singapore, has won a Gold Lion in the Health and Wellness category for its ‘Clear’ anti-dandruff shampoo campaign. The creative proved a hit with the judges, setting out to boost awareness of the link between stress and dandruff using a unique visual approach. Targeting a new, younger audience for Clear, MullenLowe…

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MULLENLOWE SCOOPS SINGAPORE’S FIRST EVER GLOBAL EFFIE

The MullenLowe Group continues to punch above its weight, winning a prestigious Global Effie, taking home silver for the hugely successful ‘Help A Child Reach 5’ campaign for Unilever’s Lifebuoy. Every day, more than 4000 children under the age of 5 lose their lives to preventable infections like diarrhea and pneumonia. Lifebuoy’s ‘Help A Child…

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MULLENLOWE TOPS SINGAPORE AGENCIES AT ADFEST

MullenLowe Singapore has outshone all Singapore agencies at the highly competitive 2017 AdFest awards, bagging six Bronze Lotus awards and one Silver. With a strong contingency of agencies from across Asia, AdFest is a great opportunity for Singapore shops to compete against the region’s top agencies, from Tokyo to Sydney. As Asia’s agency landscape becomes…

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MullenLowe leads strong showing from Singapore agencies at Spikes 2016, with 8 Spikes...

MullenLowe Singapore picked up 8 Spikes Friday, including the PR Grand Prix for Lifebuoy. All told the agency won awards for 4 brands across 6 different categories. In total, Singapore agencies combined for a total of 43 Spikes at this year’s event. MullenLowe’s Chamki, the Girl from the Future for Lifebuoy Soap was Singapore’s lone…

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Effie Index Reveals Rankings of Most Effective Agencies and Brands

Effie Worldwide released the global results for the 2016 Effie Effectiveness Index—the foremost ranking in the marketing and advertising industry— listing the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies around the world. The most significant movement was within the agency networks ranking, with Ogilvy & Mather moving from…

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MullenLowe Group Appoints Shannon Cullum to the Position of CEO, MullenLowe Singapore

MullenLowe Group has appointed Shannon Cullum to the position of CEO, MullenLowe Singapore, who joins with effect from 10th August 2016. In this new role, Shannon will be located in Singapore. He will be responsible for managing the MullenLowe operations for Singapore, with a remit to drive growth, foster a superlative creative and effectiveness culture…

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Erick Rosa on his Transition to Asia and Asia’s Transition

In an increasingly data-driven world, where ‘going digital’ has become the buzz phrase du jour, Erick Rosa remains firmly moored in the primacy of content. “For me, it’s always been about good creative content,” said the executive creative director of MullenLowe Singapore. Born and raised in Rio di Janeiro, Rosa’s 14 years in the industry…

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MullenLowe Group wins ‘Network of the Year’ at APAC Tambuli Awards

The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila saw the MullenLowe Group put up a dominating show at the awards. Apart from MullenLowe Lintas Group, India winning the ‘Agency of the Year’ title (thrice in three years), there were winning performances from MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too. Driven by this…

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MullenLowe Group Announces Inaugural Golden Glove Award Winner

There’s only one metric that matters: Attention. Attention is the most competed for currency in the 21st century, and brands need it more than ever before. In 2016 MullenLowe Group launched the Golden Glove Awards, an internal competition to celebrate and recognize the most effective campaigns driving an unfair share of attention for their clients….

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MullenLowe Singapore Creates New Condom Brand: Aims to Reduce Amount of Recreational...

MullenLowe Singapore, part of global creative boutique MullenLowe Group, has developed an entirely new brand and product on behalf of animal rights organization PETA. With a position that the world can’t sustain more hunters, the bold, worldwide campaign aims to reduce the amount of people who hunt for sport. With widespread reports of animal slaying…

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mUmbrella Asia Q&A with MullenLowe creative chief Jose Miguel Sokoloff: We’re all...

Jose Miguel Sokoloff, the global creative head of ad agency MullenLowe, was in the Philippines last week where he gave a presentation on the virtues of soft power over hard sell at Ad Summit Pilipinas. In this Q&A with Mumbrella Asia’s editor Robin Hicks in his hotel lobby in Subic, the award-winning Colombian talked about…