Erick Rosa leaves MullenLowe Singapore, new ECDs named Posted on


MullenLowe Singapore has promoted Sheng Jin Ang and Daniel Kee to executive creative directors positions, following tremendous creative success for the agency in 2017. Meryke Naude, who has held the role of head of art for Unilever Oral Care, has also been promoted to creative director, leading brands such as Closeup, Signal and Pepsodent.

Ang and Kee have been with MullenLowe Singapore for five years, and in their previous role as creative directors, both played a key part in securing global recognition for the agency and its work with Unilever.  MullenLowe Singapore’s current executive creative director, Erick Rosa will depart in April 2018 from MullenLowe Singapore after four years with the agency, and will relocate to Japan with his family for a new professional opportunity.

“Rosa’s contribution to MullenLowe Singapore cannot be understated, and I wish him the very best as he relocates with his family to Japan,” said Vincent Digonnet, CEO, MullenLowe Group APAC. “I’ve always been an enormous believer in promoting talent from within, and there are no three people more deserving of such recognition than Sheng Jin, Daniel and Meryke, who have been instrumental in establishing MullenLowe Singapore’s reputation as a world-class creative agency.”

“It is with huge sadness that I leave this truly amazing agency following such a successful year, gaining recognition for both the creative talent of MullenLowe and for Singapore, however I’m fully confident that I leave the team in the best possible shape with Daniel, Sheng Jin, and Meryke at the creative helm” said Rosa. “I’ve been enormously fortunate to have these three in my team. As such I cannot think of more talented and inspiring individuals to lead the agency forward into its future success.”

Both Kee and Ang will report to Paul Soon, CEO MullenLowe Group Southeast Asia, while Naude will work under the leadership of the newly promoted Executive Creative Directors. All three roles are effective immediately