Jose Miguel Sokoloff, the global creative head of ad agency MullenLowe, was in the Philippines last week where he gave a presentation on the virtues of soft power over hard sell at Ad Summit Pilipinas. In this Q&A with Mumbrella Asia’s editor Robin Hicks in his hotel lobby in Subic, the award-winning Colombian talked about…
Mullen Lowe Lintas India’s Joseph George Takes on Additional South & Southeast Asia Duties NEW YORK, Monday 2nd November, 2015: Lowe veteran, Joseph (Joe) George, currently Group CEO of the Mullen Lowe Lintas Group in India, adds South & Southeast Asia responsibilities to his current remit. The appointment is effective immediately, and Joe will report…
Lowe Singapore picked up a total of 30 awards at this year’s Gong Awards including 3 Best of Category awards across Outdoor, Print and Radio, 9 Gold, 11 Silver, 6 Bronze and the Grand Prix for Good. Lowe Singapore’s Client, 3M was awarded ‘Advertiser of the Year and Lowe Singapore was named ‘Runner up Agency of the Year…
MullenLowe Group is the Number One Contributor to Unilever’s ‘Advertiser of the Year’ Award New York, September 16, 2015: The MullenLowe Group global network took home the most Grand Prix awards at this year’s Spikes Asia Festival held from September 9th – 11th in Singapore. The network won the coveted Creative Effectiveness Grand Prix, alongside…
Singapore, 4 September 2015: As a partner of this year’s Spikes Asia festival, MullenLowe Group is once again sponsoring the Spikes Asia tote bags. This year, they’ve added a twist to their bag design, and the network has opted to donate the ‘ad space’ to the Singapore Red Cross. The tote bags will be given…
Singapore, 2 September 2015: Lowe Singapore, part of the MullenLowe Group, has appointed Vinay Vinayak as Global Business Director for Unilever’s top health and hygiene skin cleansing brand, Lifebuoy. Vinay will assume the responsibilities of Lowe Singapore’s previous Lifebuoy lead, Virat Tandon, who was recently appointed CEO of the advertising network’s new agency Mullen Lintas,…
Singapore, 8 September 2015: Lowe Singapore welcomes back Ranjit Jathanna, for the newly created position of Chief Strategy Officer at the agency. Ranjit takes up this role in Singapore after two years as Chief Client Officer on the Unilever business at Lowe China. In his new position, Ranjit will also take the global planning leadership…
20 May 2015, Singapore: Lowe Singapore creative duo Ang Sheng Jin and Daniel Kee have been appointed this year’s Crowbar Awards co-Chairmen. The Creative Directors bring with them over two decades of combined industry experience, and are keen supporters of young creative work. Organised by the 4A’s, Singapore’s Crowbar Awards is an annual award for…
Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…
Singapore, 1 April 2015: Lowe Singapore has hired Mei Cheong as a Regional Business Director. With ten years of business director experience already behind her, Mei will be responsible for leading the Unilever brand Knorr across South East Asian markets, as well a playing a key role in the agency’s new business advancement across the…
Cannes Lions has announced the members of the 16 juries who will judge the 2015 Festival of Creativity. 309 senior industry professionals from 44 countries have been named, and Lowe and Partners is immensely proud to have eight jury members representing the network this year. This is the most diverse line-up in the Festival’s history,…
27 January 2015, Singapore: Jonathan Gerard has been appointed Head of Production at Lowe Singapore. Reporting to agency ECD, Erick Rosa, Jonathan will be the central lead across all production formats, for Lowe Singapore’s portfolio of regional, local and global partner brands. Jonathan joins Lowe from BWM Sydney. He began his career in film and…
11 December, Singapore: The teams handling the united Unilever laundry brands idea ‘Dirt is Good’ picked up Bronze for their Partnership at this year’s Campaign Asia Pacific awards, held in Singapore. Lowe handles all work for ‘Dirt is Good’ globally, led by teams based in Singapore, and headed up by Lowe’s Asia Pacific President, Rupen…
26 November 2014, Singapore: The global specialist insurer Hiscox has awarded the Lowe and Partners network duties for DirectAsia. The win marks the first piece of integrated business won jointly by Lowe and digital division Lowe Profero in Asia since the acquisition of Profero in January of this year. The DirectAsia account will be led…
Lowe Mo Bros
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Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the Lowe, and Lowe Profero brands in Asia. Based in Singapore, Lanning will report to Lowe Profero Southeast Asia MD Stuart Edwards with a remit to ensure digital channel planning and thinking are integral to the development of…
Lowe Singapore has appointed Erick Rosa as its new Executive Creative Director. In this role, he will oversee creative output for all Lowe Singapore’s clients, as well as leading the creative work on Close-up, a Unilever brand, globally, out of Singapore. Erick’s work has been widely recognised on the international awards circuit, notably his campaign…
FrieslandCampina, one of the world’s largest dairy based products makers, has announced the selection of Lowe and Partners as creative agency for their youth based brands across the region. This appointment is being made without a pitch, for the entire region. Work will be led from Lowe’s regional offices in Singapore. AJ. van Triest, Category…
Lowe Singapore has won an unprecedented 29 Gongs at this year’s Creative Circle Awards. The agency’s successes comprise three Best of Category awards, six Golds, 11 Silvers and nine Bronzes. Lowe campaigns were also finalists in six categories. Lowe won Best of Category in both Direct and CSR with the mobile app ‘Self’ for charity…
Introduction Lowe partners Kirin for the launch of a new energy cola, ‘Rising’, this month in Vietnam. This is a complete new category of drinks and straddles both the energy drinks market as well as the cola market. The campaign, led by the Lowe teams in Singapore, launches print and TVC elements nationwide in November…
