DirectAsia

DirectAsia

This campaign is a refresh of the DirectAsia brand – from a traditionally price-centric one, to a more value and service-based offering. Targeting the younger, more informed and tech-savvy crowd, “Where Happier Matters” speaks of the brand’s ethos. It underpins Direct Asia’s commitment to a “happier” interaction with your motor insurer, at a time where negative industry stereotypes abound.