Meryke has been the Head of Art on Closeup – a global oral care brand aimed at millennials -for almost three years. In this period – she has carefully helped reposition the brand as an Oral Beauty brand with the launch of a myriad of whitening products. With successes in Brazil, India and various other South East Asia countries, she was recently tasked at launching a new skin whitening brand in Vietnam.
An avid Pinterest user (look her up) and lover of all things fashion, she draws inspiration from her haute couture idols, sweating every little detail to make the big picture. This attention to detail that has been applied to other luxury brands (Johnny Walker) and helped her win awards including Cannes.