FrieslandCampina selects Lowe to lead work on their youth brands Posted on


FrieslandCampina, one of the world’s largest dairy based products makers, has announced the selection of Lowe and Partners as creative agency for their youth based brands across the region. This appointment is being made without a pitch, for the entire region. Work will be led from Lowe’s regional offices in Singapore.

AJ. van Triest, Category Director – DBB, FrieslandCampina AMEA Pte Ltd, says: “Youth markets are an ambitious growth area for us in the region. And our search for an agency network that brought the best of the region with a unique view of its youth, ended with Lowe and Partners. They possess a distinct quality to think regional and land local with work that impressed my team and me.”

Rupen Desai, Regional President, Lowe Asia-Pacific, adds: “We are privileged to be partnering an amazing set of clients at FrieslandCampina. They have ambition to create path-breaking work on their brands and thus this was a great meeting of minds. Marketing to youth is always a challenge, but I am confident that together we can create exceptional work that results in substantive growth.”

FrieslandCampina AMEA Pte Ltd was established in Singapore in 2012 by The Netherlands’ FrieslandCampina Group as a base for the company’s growth across Asia.

Lowe handles local, regional, and global brands from its offices in Singapore.