The Republic of Singapore Navy (RSN) has appointed MullenLowe Singapore as creative agency of record with a remit to develop and implement a recruitment publicity strategy for its Recruitment Centre.
The agency will develop a fully integrated recruitment campaign that includes ATL, BTL, Digital / Social and Event Collaterals.
Commenting on the win, Paul Soon, MullenLowe Group Singapore CEO said, “This is a proud moment for everyone at MullenLowe Group as we embark on a long-term relationship with the RSN. I grew up with the RSN here in Singapore, and worked on the business many years ago, so I’ve always had a strong affinity with the brand. Over the past few years, the approach towards recruitment in our landscape has grown templatised – we hope to change that by elevating the brand and reminding Singaporeans of all ages of what makes the Navy special. The Navy is for a special breed of Singaporean – it requires passion and dedication – but a career with the RSN is exciting and fulfilling and we look forward to working closely with them to develop work that will resonate and deliver on that promise.”
The win is a result of a competitive pitch and will see MullenLowe Singapore working with the RSN for three years.