he 2018 Summit between Donald Trump and Kim Jong-Un is coming to Singapore and the entire world is watching. And one of the hottest issue preceding the summit has been the accommodation.
A hotel was eventually selected by the North Korean leader, however, during the deliberation a politically uncomfortable situation arose: who’s going to foot the bill?
Working with The Vagabond Club, the creative team from MullenLowe Singapore attempted to detangle the situation by issuing an open invitation to Mr. Kim, offering to host him in the hotel’s most luxurious suite – at no charge.
“In which world would a Supreme Commander be denied the courtesy and hospitality he deserves? Certainly not in ours. Mr. Kim, your room is ready.” begins the invitation, before launching into all the amenities and services he’d appreciate.
“From idea to execution, the team took less than 24 hours to turn it around,” said Daniel Kee, Executive Creative Director of MullenLowe Group Singapore. “It demonstrates our nimbleness and ability to respond at fantastic speed to breaking news – and with some good old wit and swagger too.”
The video was launched over the weekend on The Vagabond Club’s official social media accounts.
This article was first published on brandinginasia.com