The impact of COVID-19 is felt globally, and Clear saw a greater disaster: the mental health issues caused by the epidemic. Fear, worry and stress have left people numb to positivity and opportunity during these rattling times.
Recognizing that, we’re committed to helping people not just stay afloat but own their circumstance. Because the world will restart, and when it does, don’t come back as you were, Come Back Stronger.
In order to uplift spirits and help people overcome current circumstances, we got the word out there – to drive people to make the most of an unusual situation, to do something with the time and resources they possibly have.
Within 2 weeks, we saw 88.8M+ impressions and 5M engagement driven solely by our celebrity outreach, and 11.7M views in 12 days across all campaign videos.