MullenLowe Singapore has managed Catchplay launch in Singapore, Indonesia and Taiwan.

We have created a content campaign with the objective of introducing Catchplay brand proposition: A movie theatre in your pocket.

The entire content campaign started from one insight:  True movie lovers get totally immersed in movies. The campaign brings the immersive magic of movies to life with the tagline, ‘Love Movies, Live Movies’.

Getting immersed in a movie is a magical moment, and now that can happen anywhere thanks to Catchplay.