Abhi is a digital solutions expert and on a mission to help organisations, understand, define and deliver their vision for digital transformation. For the last 20 years, he has been delivering digital strategy, product roadmaps, solution architectures, e-commerce platforms and social campaigns for clients like Village Cinemas, Johnsons Baby, Millennium Hotels, DFS, Pizza Hut, Kia motors, Diageo and Lufthansa. He joined the Southeast Asia team of MullenLowe Profero in 2014, moving from his digital technology leadership role while at the Sydney office.
Abhi focuses on the following:
– the pain points faced by customers in the digital age,
– the opportunities for brands/products in digital ecosystem and
– the disruptions caused by new players in the market.
He believes that these are the cornerstones for an organization to define their digital strategy.