MullenLowe Singapore has been appointed by the National Trades Union Congress (NTUC) as its creative agency on record, with a remit to improve brand awareness and perception of NTUC in its role to take care of workers’ welfare, wages, and work prospects in Singapore. This win follows a competitive pitch.

Over a 27-month retainer, MullenLowe Singapore will develop integrated campaigns in Singapore that include ATL, BTL, Digital / Social, and Event Collaterals.

MullenLowe Singapore managing partner, Gonzalo Olivera, said, “We are honored to have been chosen by NTUC as its creative agency of record. The work they do is incredibly important. As Singapore continues to progress rapidly, workers will always need someone to empower and care for them. We hope to support NTUC in its journey to champion workers in Singapore.”

NTUC Senior Director of Communications, Shona Tan, said, “We look forward to working closely with MullenLowe to create meaningful campaigns that will resonate with workers in Singapore, reinforcing our belief that every worker matters. Through the campaigns, we want to inspire workers to take action for their careers with us alongside them, and to deliver on our commitment to enhance their lives and livelihoods.”