More Valentine’s Day ads celebrate singlehood today, and yet people are lonelier than ever. From cultural shifts to technology mediation — what must brands know and do to remain resonant to audiences in today’s complex romantic environment?
Thought Leadership
Mindful consumption. A deconstruction of facades. The offline shift. 2025 brings a world of possibility and renewal. We sat down with five of our team members who told us the new trends they’re excited about this year and how advertisers need to adapt.
Announcements
Over a 27-month retainer, MullenLowe Singapore will work with NTUC to improve brand awareness and perception of NTUC in its role to take care of workers’ welfare, wages, and work prospects in Singapore.
Every year, the John Lewis Christmas ad heralds the arrival of Christmas more so than any other tradition. More and more, the advertising industry helps us to define key moments of our culture. That’s why we’ve sat down with five of our team members to hear about their favorite Christmas ads and why these ads speak to them.
Thought Leadership
“Don’t shit in your own backyard,” goes the unforgettable advice of one of our mentors. We’re no longer in school but for this year’s Teacher’s Day, our team members came together to celebrate beloved mentors and thank them for their role in shaping our lives and work. From inspiration to pursue advertising during a talk in college, to encouragement not to give up on the creative industry, read on to find out more the impact mentors can have on us.
MullenLowe Singapore Voices
An evolving nation and what it means for advertisers. This article first appeared on Marketech APAC.
MullenLowe Singapore Voices
In helping to plug gaps in our knowledge and reimagine the way we view the world, technology adoption will help us go a long way in achieving our #GenerationRestoration goals.
Thought Leadership
Going against the norm has never look so cool (and successful)
Thought Leadership
Some of our favourite looks and the thinking behind their creation
MullenLowe Singapore Voices
Here are three patents recently filed in Singapore that got us excited.
Thought Leadership
Here are five things the MullenLowe team thinks will influence the cultural landscape in 2024 — in a good way.
Thought Leadership
MullenLowe ECD dishes on three of his favorite campaigns we worked on, and three more the young creatives in the agency wished we did.
Work
The pandemic has been a time of great reflection for all of us, upending our models of work and life
MullenLowe Singapore Voices
Our MullenLowe Singapore creatives share their take on the AI revolution
MullenLowe Singapore Voices
The partnership will allow the agency to provide deeper CRM capabilities for its clients and provide a better understanding of the complete customer life cycle
Announcements
Commentary