Daily habits may seem small, but can feel like lifelines in an increasingly uncontrollable world. People are rewriting their daily rhythms and routines, from fixing where and how they spend their time to building personal rituals to reclaim boundaries. Welcome to the latest issue of NEXT UP, our monthly culture drop turning signals into strategic fuel for brand growth.
The world feels loud, unstable and never quite real. No wonder people are trying to wrest back a sense of control and safety. How are they dealing — online, offline, and in-between? Welcome to our first issue of NEXT UP, our monthly culture drop turning signals into strategic fuel for brand growth.
MullenLowe Singapore Voices
MullenLowe Singapore Voices
Creative Director Teddy Sandu explores the middle grounds that can be found with ethical and effective prompting in generative AI. This article first appeared on Little Black Book.
It’s Earth Day so we’re spotlighting 4 ads we love that showcase renewable energy through creative or heartwarming ways. These ads prove that creativity can drive culture — and culture can drive change. As advertisers, let us seize the opportunity to model the world we want to live in, on Earth Day and every day.
Thought Leadership
Kevin Koh, senior growth manager at MullenLowe Singapore, and Eugene Sun, marketing senior manager at Mandai Wildlife Group, discuss how the evolution of themed attractions are adapting to the growing demand for genuine travel experiences. This article first appeared on TTG Asia.
MullenLowe Singapore Voices
More Valentine’s Day ads celebrate singlehood today, and yet people are lonelier than ever. From cultural shifts to technology mediation — what must brands know and do to remain resonant to audiences in today’s complex romantic environment?
Thought Leadership
Mindful consumption. A deconstruction of facades. The offline shift. 2025 brings a world of possibility and renewal. We sat down with five of our team members who told us the new trends they’re excited about this year and how advertisers need to adapt.
Thought Leadership
Over a 27-month retainer, MullenLowe Singapore will work with NTUC to improve brand awareness and perception of NTUC in its role to take care of workers’ welfare, wages, and work prospects in Singapore.
Announcements
Every year, the John Lewis Christmas ad heralds the arrival of Christmas more so than any other tradition. More and more, the advertising industry helps us to define key moments of our culture. That’s why we’ve sat down with five of our team members to hear about their favorite Christmas ads and why these ads speak to them.
Thought Leadership
“Don’t shit in your own backyard,” goes the unforgettable advice of one of our mentors. We’re no longer in school but for this year’s Teacher’s Day, our team members came together to celebrate beloved mentors and thank them for their role in shaping our lives and work. From inspiration to pursue advertising during a talk in college, to encouragement not to give up on the creative industry, read on to find out more the impact mentors can have on us.
MullenLowe Singapore Voices
An evolving nation and what it means for advertisers. This article first appeared on Marketech APAC.
MullenLowe Singapore Voices
In helping to plug gaps in our knowledge and reimagine the way we view the world, technology adoption will help us go a long way in achieving our #GenerationRestoration goals.
Thought Leadership
Going against the norm has never look so cool (and successful)
Thought Leadership
Some of our favourite looks and the thinking behind their creation
MullenLowe Singapore Voices
Here are three patents recently filed in Singapore that got us excited.
Thought Leadership
Here are five things the MullenLowe team thinks will influence the cultural landscape in 2024 — in a good way.
Thought Leadership
MullenLowe ECD dishes on three of his favorite campaigns we worked on, and three more the young creatives in the agency wished we did.
Work
