Lowe Singapore triumphs at Creative Circle Awards with 29 Gongs Posted on


Lowe Singapore has won an unprecedented 29 Gongs at this year’s Creative Circle Awards.

The agency’s successes comprise three Best of Category awards, six Golds, 11 Silvers and nine Bronzes. Lowe campaigns were also finalists in six categories.

Lowe won Best of Category in both Direct and CSR with the mobile app ‘Self’ for charity AWARE Singapore. Their Signal Sensitive toothpaste campaign ‘Gauntlet, Missile’ for Unilever took Best of Print Category.

Golds were awarded for work with Unilever and AWARE across Print, Print Craft and Direct. Additional metal was awarded across Print, Outdoor, Design, TV & Film, and Design Craft for further Lowe campaigns, with Unilever brands Breeze (‘Solution’), and Clear Anti-hairfall (‘Myths’) scoring particularly well. The agency’s work with Clear, PETA, Signal and AWARE was also praised in Finalist selections.

Rupen Desai, Regional President, Lowe Asia Pacific says: “What makes this news great is that the awarded work is not only on our biggest clients, but spans most of the categories from Print to Craft, and Digital. This is a great result and one that the teams in Singapore and our client partners are proud of.”

Lowe Singapore CCO, Dominic Stallard adds: “It’s great to see some of our favourite campaigns being recognised. When we got over 30 shortlists we were pretty excited, but never expected to get such a great conversion rate. Well done everyone!”

Established in 1980, the Creative Circle Awards is a high-profile, annual event run by the Association of Accredited Advertising Agents Singapore (4As). It encompasses all aspects of creative communications. The awards ceremony took place in Singapore this week.