SINGAPORE, 15th JANUARY 2021: A new Republic of Singapore Navy recruitment campaign launches this week aiming to accurately reflect the resilience and grit shown by Navy personnel in ensuring Singapore’s safety, sovereignty, prosperity and reputation as a reliable partner. The campaign, “It’s Not Crazy, It’s the Navy” has been developed by MullenLowe Singapore to appeal…
MullenLowe Singapore is working with National Gallery Singapore to develop a comprehensive digital ecosystem, optimising the Gallery’s digital solutions to provide a more personalised visitor experience en-masse. The innovative ecosystem will enable the Gallery to build and sustain strong connections with art audiences wherever they are, aligned to its vision to make art inclusive and…
MullenLowe Singapore and Unilever’s CLEAR, a global anti-dandruff hair care brand has launched #comebackstronger, an expert-led, content-driven digital campaign designed to help young people build resilience during the COVID-19 crisis. #comebackstronger was announced on 28th April, via a video created by the agency and broadcast across all major social media channels. From 1st May, a…
The Republic of Singapore Navy (RSN) has appointed MullenLowe Singapore as creative agency of record with a remit to develop and implement a recruitment publicity strategy for its Recruitment Centre. The agency will develop a fully integrated recruitment campaign that includes ATL, BTL, Digital / Social and Event Collaterals. Commenting on the win, Paul Soon,…
Yeti is MullenLowe’s in house post-production arm. An agile production offering, benefitting from the scale of being part of an integrated creative agency. We work with clients to produce tailor made, highly creative and proven effective visual content. We are aligned with our US Yeti production offices in Boston, Los Angeles, London and Mumbai giving us access…
he 2018 Summit between Donald Trump and Kim Jong-Un is coming to Singapore and the entire world is watching. And one of the hottest issue preceding the summit has been the accommodation. A hotel was eventually selected by the North Korean leader, however, during the deliberation a politically uncomfortable situation arose: who’s going to foot…
Packaging design campaign encourages kids and families to get outdoors and get away from screens MullenLowe Singapore has launched a campaign with Unilever’s OMO brand in Vietnam this month, revealing a startling truth about children’s screen habits in Southeast Asia. Reports from The Straits Times and BBC reveal that Southeast Asian children spend up to…
MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has…
MullenLowe Singapore has promoted Sheng Jin Ang and Daniel Kee to executive creative directors positions, following tremendous creative success for the agency in 2017. Meryke Naude, who has held the role of head of art for Unilever Oral Care, has also been promoted to creative director, leading brands such as Closeup, Signal and Pepsodent. Ang…
MullenLowe has created a SEA unit, appointing Paul Soon to lead. Singapore, Malaysia and Hong Kong offices will be integrated under the former Possible and XM Asia CEO. MullenLowe Group has announced it wil combine its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia, and it has appointed former XM…
MullenLowe Group is pleased to announce the acquisition of the strategic communications and PR agency salt. salt was founded in 2000 by Andy Last and Richard Cox together with founding employee Nicky Young. It is a multi-award winning agency with offices in London and Singapore. salt works with multinational companies including Unilever, ManpowerGroup, Givaudan and…
Leading creative agency, MullenLowe Singapore, has won a Gold Lion in the Health and Wellness category for its ‘Clear’ anti-dandruff shampoo campaign. The creative proved a hit with the judges, setting out to boost awareness of the link between stress and dandruff using a unique visual approach. Targeting a new, younger audience for Clear, MullenLowe…
The MullenLowe Group continues to punch above its weight, winning a prestigious Global Effie, taking home silver for the hugely successful ‘Help A Child Reach 5’ campaign for Unilever’s Lifebuoy. Every day, more than 4000 children under the age of 5 lose their lives to preventable infections like diarrhea and pneumonia. Lifebuoy’s ‘Help A Child…
MullenLowe Singapore has outshone all Singapore agencies at the highly competitive 2017 AdFest awards, bagging six Bronze Lotus awards and one Silver. With a strong contingency of agencies from across Asia, AdFest is a great opportunity for Singapore shops to compete against the region’s top agencies, from Tokyo to Sydney. As Asia’s agency landscape becomes…
MullenLowe Singapore picked up 8 Spikes Friday, including the PR Grand Prix for Lifebuoy. All told the agency won awards for 4 brands across 6 different categories. In total, Singapore agencies combined for a total of 43 Spikes at this year’s event. MullenLowe’s Chamki, the Girl from the Future for Lifebuoy Soap was Singapore’s lone…
Effie Worldwide released the global results for the 2016 Effie Effectiveness Index—the foremost ranking in the marketing and advertising industry— listing the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies around the world. The most significant movement was within the agency networks ranking, with Ogilvy & Mather moving from…
MullenLowe Group has appointed Shannon Cullum to the position of CEO, MullenLowe Singapore, who joins with effect from 10th August 2016. In this new role, Shannon will be located in Singapore. He will be responsible for managing the MullenLowe operations for Singapore, with a remit to drive growth, foster a superlative creative and effectiveness culture…
In an increasingly data-driven world, where ‘going digital’ has become the buzz phrase du jour, Erick Rosa remains firmly moored in the primacy of content. “For me, it’s always been about good creative content,” said the executive creative director of MullenLowe Singapore. Born and raised in Rio di Janeiro, Rosa’s 14 years in the industry…
The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila saw the MullenLowe Group put up a dominating show at the awards. Apart from MullenLowe Lintas Group, India winning the ‘Agency of the Year’ title (thrice in three years), there were winning performances from MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too. Driven by this…
There’s only one metric that matters: Attention. Attention is the most competed for currency in the 21st century, and brands need it more than ever before. In 2016 MullenLowe Group launched the Golden Glove Awards, an internal competition to celebrate and recognize the most effective campaigns driving an unfair share of attention for their clients….
MullenLowe Singapore, part of global creative boutique MullenLowe Group, has developed an entirely new brand and product on behalf of animal rights organization PETA. With a position that the world can’t sustain more hunters, the bold, worldwide campaign aims to reduce the amount of people who hunt for sport. With widespread reports of animal slaying…
