3.46 million patents were filed in 2022 worldwide. All of us have ideas in the shower, but to take an innovation all the way to the patent stage takes imagination, grit and a tremendous sense of entrepreneurship. Singapore has established itself as a regional leader in IP protection, with many individuals and businesses registering their…
As the world embraced a sense of normalcy in 2023, the creative and cultural industries benefited from a wave of revenge spending and people looking for inspiration. Looking ahead into the new year, we have to wonder: What peak moments of culture will 2024 serve us? How will the worlds of art, creativity and culture…
By Daniel Kee It has been a year of reimagination, reinvention and recalibration. The global economy is still on the mend and geopolitical tensions make for an uncertain and ambiguous world — conditions that demand humanity to be at its most ingenious and creative. In 2023, we embraced the mantra of staying Positively Dissatisfied, to…
Photo Credits: Ili Nadhirah Mansor / TODAY The pandemic has been a time of great reflection for all of us, upending our models of work and life. Yet, new generations have long been questioning what it means to be successful, fulfilled and rich. In the 2000s, the social contract was clear: You get an education,…
“Imagine an octopus with multiple hands—there is always an opportunity for more. In creative production, AI is more of you,” says Jose Siojo, MullenLowe Singapore Head of Digital Production. Tech firms and ad agencies can’t stop talking about AI. At this year’s Cannes Lions, conversation about AI absolutely dominated. And while news organizations are still…
Exciting news unfolds as we are pleased to announce that MullenLowe Singapore has attained the Salesforce Consulting Partner status. MullenLowe is now poised with talented and experienced Salesforce certified experts who can help deliver the full Salesforce lifecycle. We are now fully capable of providing license fulfilment, implementation, migration, support, and maintenance. By combining the…
Last month the MullenLowe Singapore team came together to run a charity makers’ market Pasarmullen, for the second consecutive year. Our efforts raised more than $1,500 for The Right to Live, a dog shelter caring for abandoned, abused and stray dogs. This will cover the cost of taking care of at least 10 dogs for…
MullenLowe Singapore is Singapore’s #2 agency at the Campaign Brief Asia Creative Rankings Singapore Agency of the Year 2023, maintaining our position for the second consecutive year. Our team picked up 655 creative points from global and regional award shows for our work in 2022 and 2023. Our top two performances were at AdFest where…
How many times have you heard that we’re living in “unprecedented times”? Or that we’ve reached a “critical moment” like “never before”? From the economy, to the environment, to geopolitics— people like to use these words to draw attention to an issue or prediction. This reflects a concept called “chronocentrism” which I recently encountered. It…
Whether they are going into our tummies or out into space — the best innovations are being pioneered right here in Singapore. Flying formations overhead and firework displays remind us that it’s that time of the year again to celebrate the independence of our little red dot. During this year of global uncertainty and upheaval,…
Like everything else it touches, technology is transforming the banking and finance sector as new innovations revolutionize traditional processes, bring underbanked customers into the fold, and lead to exciting players that are getting better than banks at meeting people’s needs. Not only is technology demanding that traditional banks catch up, it is also creating new…
From transformative technology to being community first: What we learned at this year’s Cannes Lions festival Every year a small squad from MullenLowe Singapore swaps our sunny coast for another when we take on Cannes Lion in the south of France. The celebration of the world’s most creative advertising campaigns saw us witnessing the best…
It has been a bountiful year for MullenLowe Singapore at the various award shows. In what has truly been a coming of age year for the agency, we have been acknowledged both regionally and locally. At the global London International Awards, the agency emerged as the most awarded Singapore agency, bagging 2 silvers and 3…
In celebration of World Octopus Day, MullenLowe Group around the world took the afternoon off to clean-up local waterways. Here in Singapore, MullenLowe Singapore joined the Waterways Watch Society to help with a reservoir clean-up. There had just been a large downpour, which meant that four rivers were channelling vast amounts of rubbish into the…
SINGAPORE, 17 May 2022: MullenLowe Singapore has helped Millennium Hotels and Resorts launch M Social Decentraland this month, making it the world’s first hospitality group to operate a hotel in the metaverse. Modelled on different M Social hotels around the world, the new hotel encapsulates M Social’s brand essence of being a trendsetting lifestyle and…
Closeup, an oral care brand of Unilever, has championed closeness over 50 years, and has always believed in the freedom to love. The brand has continuously inspired couples of all kinds to get closer, untethered from self-doubt and external prejudice. Many couples are still denied the right to marry due to their relationships. These include…
MullenLowe Singapore creates heart-warming CNY film for Prudential, bridging distances and creating connections through A Taste of Home SINGAPORE, 24 January 2022: MullenLowe Singapore has created a heart-warming film for Prudential Singapore (“Prudential”) to mark this Chinese New Year (CNY). ‘A Taste of Home’ aims to highlight the importance of finding ways to bridge distances…
SINGAPORE, 10 November 2021: MullenLowe Singapore have partnered with the Institute for Studies of Society, Economy and Environment (iSEE), Vietnam’s foremost organization fighting for human rights and diversity to highlight the stigmatisation and discrimination experienced by the country’s LGBTQ+ community often leading to depression and even suicide. Over 30% of Vietnamese people believe that being…
SINGAPORE, 13 October 2021: National Gallery Singapore aims to bring art closer to people’s hearts and everyday lives by turning void decks into a gateway to art. The People’s Gallery, which has rolled out island-wide, was devised and created by MullenLowe Singapore, and transforms more than 25 open spaces into galleries for the public to…
SINGAPORE, 6 September 2021 – Bumble, the women-first networking app, recently released its first brand campaign for Southeast Asia, ‘Make the First Move’, which seeks to empower women to take charge of their dating lives. The launch film, produced by MullenLowe Singapore in close partnership with Bumble, showcases Bumble’s mission to challenge traditional gender norms…
Limited edition Maserati Ghibli Operanera, a collaboration with Hiroshi Fujiwara, Japanese godfather of streetwear culture and founder of Fragment Design SINGAPORE, 4th August 2021: MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of…
SINGAPORE, 1 July 2021: MullenLowe Singapore has appointed Roan Ebrahim as Group Business Director, with responsibility for managing integrated client work and driving organic growth. She will also work with client account teams to encourage creativity, efficacy and continue the high standard of strategic direction and execution of client campaigns including work for Republic of…
