Where spontaneity was once the domain of generations before, today’s Gen Z is reshaping social life with greater intention. As costs and uncertainties rise, people are choosing curated momentxs, allowing less room for (or scheduling in) serendipity.

• A turn towards healthier routines. Gen Z still wants a good time — just on their own terms. From daytime coffee raves to run clubs, they are choosing cheaper, healthier, and more self-aware social rituals.
• Curated vibes only, please. In place of nightlife encounters, people are opting for themed events (80’s throwback, anyone?), home cafes, and private dinner parties. Today’s socialising is about self-expression, co-creation, and of course, aesthetics for the ‘gram.

People are rethinking how — and with whom — they spend their time. They’re ditching autopilot routines for ones that serve their wellbeing, purpose, and pace.

• Time is being optimised, not just filled. From overnight slugging to night runs, routines are being reworked to do more with less. Even everyday spaces are transforming:  wellness clubs and laundromats turned coworking hubs prove that efficiency and intention can coexist.
• Influence undergoes a credibility revolution. Deinfluencing has matured from ‘don’t buy’ to ‘buy better’. People are tuning out the hype and turning to trusted voices like credible experts who offer value over vanity.

• Design with meaning. Shift from transactional products to experiences that anchor consumers in intentional routines and authentic connection, whether through curated moments or community-driven platforms.
• Move beyond FOMO. Shift away from mass, hype-driven marketing and instead cultivate intimate, intentional communities that celebrate emotionally resonant micro-moments.
• Tap into “worth-it” economics. As Gen Z increasingly values emotional and social returns, position your brand as a long-term partner in wellbeing and meaningful engagement, not just a one-off purchase.

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