One of Singapore’s fastest growing local brands, PRISM+ is known for the unparalleled, immersive entertainment experience on its TV and monitor products. Aiming to reinforce its differentiating features and solidify its position as the top full-suite smart home brand in Singapore, PRISM+ worked with us to produce a collection of entertaining short films, in its first major brand campaign.
We wanted to use humour to better connect with savvy audiences so we developed a series of films which are bizarre, surreal and hilarious. Each film follows typical TV viewers, such as a couple in pajamas or an old aunty, who find themselves lost in worlds where they have until now only been able to witness as a viewer, on a screen.
Whether it’s the intensity of a rock concert or the tension of a classic interrogation scene, these viewers are so immersed they become a part of the action. Turning common TV tropes on their head, the films bring to life the high level of audiovisual immersion delivered by PRISM+’s QLED TV and sound systems.
This creative vision was developed jointly with Thailand’s award-winning master of surrealist comedy Wuthisak “Un” Anarnkaporn from FACTORY01, supported by post-production outfit THEQUIETLAB Singapore and Bangkok.
