City Hall of Love

Unilever Closeup

While the world has made strides in embracing unconventional forms of love, many are still denied the one freedom they so desperately seek – the freedom to marry. That’s why we gave all lovers a chance to experience it in another – the Metaverse.

Closeup City Hall of Love in Decentraland celebrates all kinds of love by inviting couples to host virtual weddings where they can seal their union by smart contract and mint an NFT Certificate of Marriage that’s validated by over 222,000 nodes worldwide, forever immortalising their love on the blockchain. This strengthened Closeup’s positioning as a brand that supports the freedom to love.

Results:

  • 140M+ impressions at launch
  • 20,000 visitors in the metaverse