Weightless Cleaning


With the launch of a new foam shampoo product through Ecomms channels in China, we had to differentiate our offering in the emerging ‘New Wash‘ revolution and reignite the wash category.

Dandruff and grease are a sticky, heavy problem… and to bring a holistic sensorial experience to life, we focused on an imagery-led approach of a new haircare with purity light as cloud – to give a whole new weightless scalp cleansing experience.

We won a Silver in 2019 under Production Design in London International Awards China.