Roan has over 20 years of experience helping to build and transform global mega brands such as TIDE, Pantene, Olay and most recently SK-II of P&G, and NESCAFE, NIDO/Dancow, and Gerber of Nestle.

Grounded in research and consumer insights, skilled in strategy and data analysis and with a flawless track record of fostering solid agency and client relationships.

Moved to Singapore 5 years ago to lead a regional hub for prestige, beauty and lifestyle. Now at MullenLowe, leading a team of “ entrepreneurs” with a business approach to communications; managing various brands like J&J, Citigold and government accounts such as the Navy and Land Transport Authority.