20 years of helping build and transform global megabrands such as TIDE, Pantene, Olay and most recently SK-II of P&G, and NESCAFE, NIDO/Dancow, and Gerber of Nestle.
Grounded in research and consumer insighting, skilled in strategy and data analysis and with a flawless track record of fostering solid agency and client relationships.
Moved to Singapore 5 years ago to lead a regional hub for prestige, beauty and lifestyle. Now at MullenLowe, leading a team of “ entrepreneurs” with a business approach to communications; managing various brands like J&J, Friso, Citigold and government accounts such as the Navy and MCCY.