This is OMO’s Tet 2016 campaign, continuing with the concept of Reunion. Every year the brand taps into an insight that is prevalent in Vietnam, while also conveying the laundry detergent brand’s message that Dirt is Good.

This year family togetherness comes from the point of young professionals living in the city, while their parents live in the provinces. The campaign encourages every child to go back home this Tet (Vietnamese Lunar New Year) and bring back the “spring” or “youth” into their aging parents’ life. The spot tells the story of a daughter who witnesses her father becoming young again when reunited with his granddaughter.