Effie Worldwide released the global results for the 2016 Effie Effectiveness Index—the foremost ranking in the marketing and advertising industry— listing the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies around the world. The most significant movement was within the agency networks ranking, with Ogilvy & Mather moving from…
MullenLowe Group has appointed Shannon Cullum to the position of CEO, MullenLowe Singapore, who joins with effect from 10th August 2016. In this new role, Shannon will be located in Singapore. He will be responsible for managing the MullenLowe operations for Singapore, with a remit to drive growth, foster a superlative creative and effectiveness culture…
In an increasingly data-driven world, where ‘going digital’ has become the buzz phrase du jour, Erick Rosa remains firmly moored in the primacy of content. “For me, it’s always been about good creative content,” said the executive creative director of MullenLowe Singapore. Born and raised in Rio di Janeiro, Rosa’s 14 years in the industry…
The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila saw the MullenLowe Group put up a dominating show at the awards. Apart from MullenLowe Lintas Group, India winning the ‘Agency of the Year’ title (thrice in three years), there were winning performances from MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too. Driven by this…
There’s only one metric that matters: Attention. Attention is the most competed for currency in the 21st century, and brands need it more than ever before. In 2016 MullenLowe Group launched the Golden Glove Awards, an internal competition to celebrate and recognize the most effective campaigns driving an unfair share of attention for their clients….
MullenLowe Singapore, part of global creative boutique MullenLowe Group, has developed an entirely new brand and product on behalf of animal rights organization PETA. With a position that the world can’t sustain more hunters, the bold, worldwide campaign aims to reduce the amount of people who hunt for sport. With widespread reports of animal slaying…
Jose Miguel Sokoloff, the global creative head of ad agency MullenLowe, was in the Philippines last week where he gave a presentation on the virtues of soft power over hard sell at Ad Summit Pilipinas. In this Q&A with Mumbrella Asia’s editor Robin Hicks in his hotel lobby in Subic, the award-winning Colombian talked about…
Mullen Lowe Lintas India’s Joseph George Takes on Additional South & Southeast Asia Duties NEW YORK, Monday 2nd November, 2015: Lowe veteran, Joseph (Joe) George, currently Group CEO of the Mullen Lowe Lintas Group in India, adds South & Southeast Asia responsibilities to his current remit. The appointment is effective immediately, and Joe will report…
Lowe Singapore picked up a total of 30 awards at this year’s Gong Awards including 3 Best of Category awards across Outdoor, Print and Radio, 9 Gold, 11 Silver, 6 Bronze and the Grand Prix for Good. Lowe Singapore’s Client, 3M was awarded ‘Advertiser of the Year and Lowe Singapore was named ‘Runner up Agency of the Year…
MullenLowe Group is the Number One Contributor to Unilever’s ‘Advertiser of the Year’ Award New York, September 16, 2015: The MullenLowe Group global network took home the most Grand Prix awards at this year’s Spikes Asia Festival held from September 9th – 11th in Singapore. The network won the coveted Creative Effectiveness Grand Prix, alongside…
Singapore, 4 September 2015: As a partner of this year’s Spikes Asia festival, MullenLowe Group is once again sponsoring the Spikes Asia tote bags. This year, they’ve added a twist to their bag design, and the network has opted to donate the ‘ad space’ to the Singapore Red Cross. The tote bags will be given…
Singapore, 2 September 2015: Lowe Singapore, part of the MullenLowe Group, has appointed Vinay Vinayak as Global Business Director for Unilever’s top health and hygiene skin cleansing brand, Lifebuoy. Vinay will assume the responsibilities of Lowe Singapore’s previous Lifebuoy lead, Virat Tandon, who was recently appointed CEO of the advertising network’s new agency Mullen Lintas,…
