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FrieslandCampina selects Lowe to lead work on their youth brands

FrieslandCampina, one of the world’s largest dairy based products makers, has announced the selection of Lowe and Partners as creative agency for their youth based brands across the region. This appointment is being made without a pitch, for the entire region. Work will be led from Lowe’s regional offices in Singapore. AJ. van Triest, Category…

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Lowe Singapore triumphs at Creative Circle Awards with 29 Gongs

Lowe Singapore has won an unprecedented 29 Gongs at this year’s Creative Circle Awards. The agency’s successes comprise three Best of Category awards, six Golds, 11 Silvers and nine Bronzes. Lowe campaigns were also finalists in six categories. Lowe won Best of Category in both Direct and CSR with the mobile app ‘Self’ for charity…

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Lowe partners Kirin for the launch of energy cola ‘Rising’

Introduction  Lowe partners Kirin for the launch of a new energy cola, ‘Rising’, this month in Vietnam. This is a complete new category of drinks and straddles both the energy drinks market as well as the cola market. The campaign, led by the Lowe teams in Singapore, launches print and TVC elements nationwide in November…

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Lowe Singapore to partner Kirin across the region

Beverage producer Kirin Holdings Singapore Pte Ltd, has signed Lowe Singapore to partner with them on key regional initiatives that launch early 2014. The process was conducted by R3 and Lowe won the assignment after an extended three-month process. Work on fully-integrated campaigns will begin this month. Toru Yamasaki, General Manger, Marketing, Kirin Holdings Singapore,…

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Lowe appoints Allan Fraser-Rush as Global Planning Director

Lowe has appointed Allan Fraser-Rush as Global Planning Director, based out of Singapore. He will take responsibility for the agency’s Unilever brand partner Clear and a yet to be announced new brand, working in both a Global and a Regional Strategic capacity. Fraser-Rush joins the agency from his role as Global Planning Director at Lowe…

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Lowe Singapore wins two Cannes Lions for ‘Dirt is Good’

Lowe Singapore’s work for the Unilever detergent franchise ‘Dirt is Good’ has picked up two awards at the recently concluded Cannes Lions 2012. In the heavily contested Outdoor category, the ‘Evolution’ campaign won a Gold award. See the work here: /Evolution/. In the same category, another campaign ‘Futures’ for the same brand picked up a Bronze…

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Lowe triumphs at UA&P Tambuli Awards with 9 wins

Lowe Asia Pacific walked off with 9 awards at this year’s UA&P Tambuli Awards, held in Manila. Lowe was among the most awarded networks regionally at the awards. Rupen Desai, Regional President, Lowe Asia-Pacific, says of the wins: “The Tambuli Awards reward not only the business impact of campaigns, but also their genuine significance in…

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Lowe Singapore unveils first work for Perfetti Van Melle’s Center Fruit

Lowe Singapore has unveiled its first work for Perfetti Van Melle’s ‘Center Fruit’ brand, across Asia. Phase one of the roll out is in Indonesia, China and Vietnam.

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Lowe wins Singapore’s only Grand Prix at Spikes Asia 2011

SINGAPORE, September 21st 2011 – Lowe Singapore has picked up the network’s first Grand Prix at the Spikes Asia Festival held this week. The Grand Prix, in radio, was awarded for the Samroc Paint and Hardware campaign, which was also highly awarded at Cannes Lions 2011, back in June. Rupen Desai, President Lowe Asia Pacific…