Launching CLEAR's new football ambassadors through a detective caper.
To unveil CLEAR Men's two new ambassadors, we upended the brand's traditional narrative of advertising Instead of portraying them as typically excelling on the football pitch the ad styles the ambassadors as detectives, aiming to connect with new generations of consumers who are content-savvy. Erling Haaland and Vinicius JR were portrayed as detectives on a mission to crack the case of a mysterious white trail that has swept across the world.
Tapping on modern audiences’ love for watching crime dramas on streaming platforms, the film leverages familiar television tropes to create a connection with people and portray the issue of dandruff in a way that is easy to understand.