Driving a message of resilience and unity through the Chinese New Year period.
While the Chinese New Year period is full of customs and traditions, it had in recent times become less relevant, and was at risk of just becoming another public holiday.
Using the creative device of a reunion dinner - we challenged the conventions of traditional Chinese New Year films, showing how the idea of family was being extended to the community, encouraging Singaporeans to embrace fellow Singaporeans and look out for one another.
The film gathered more than 4M views on Youtube, making it the most successful film in recent years.
