The OG of Innovation - reintroducing Silicon Valley's first startup to a new generation.
Previously at the forefront of innovation, HP had lost its position as market leader. Gen Zs and millennials saw HP as a “grandfather brand” as newer, shinier competitors brought with them flashier marketing tactics.
But HP had a product truth no new upstart could claim. They were the first tech company in Silicon Valley, created in a rented garage in Palo Alto in 1938. We leveraged this iconic beginning and its rich history as a platform for their launch event, and further extended reach through a regional TikTok campaign.
