CLEAR

Bald Spots

Giving men's hairline a lifeline with CLEAR Men Scalp Pro.

Studies show that 85% of men will suffer from irreversible male pattern baldness by age 50 – unless they do something about it early.

Enter Clear, the world’s number 1 men’s shampoo renowned for its anti-dandruff expertise, and its oft-overlooked Clear Men Scalp Pro range that’s engineered to prevent hairfall.

To inspire early intervention, we worked with Clear to pioneer an audacious ad format no man could ignore: ad spaces set on actual bald spots atop men’s heads– the very ones Clear Men Scalp Pro helps prevent.