Making daring delicious so everyone can eat for the planet.
In 2050, the world will have nearly 10 billion people and by that point, the demand for protein will exceed our ability to produce it. Sustainability has always been a core value for Unilever’s food flavoring brand Knorr, which was well loved by housewives. However, Knorr needed to increase brand relatability with Gen Zs, and we know that this group is especially scared for the planet’s future.
Insects are actually a more sustainable alternative source of protein, but its look and taste bugs consumers and puts them off. So we rose to the challenge.
